Used to express an obsession with something, an object, to a product, is “I’m addicted.”
“I’m Addicted,” is used to share with someone the idea of a product, a movie series, again, about anything as being so good that it creates a mental and physical dependency.
Giving Away Free Will
The idea that it’s a good thing to cede one’s free will to a product or experience. Giving up one’s free will, that’s not a good thing, it should be avoided. I know it sounds as though this is splitting hairs. but it’s so prevalent in marketing and advertising that we sometimes overlook it. “I’m addicted to this new video game,” sounds different than, “I’m addicted to oxycodone.” Both of these statements are giving up one’s self to an external force. Listen to the word addict or addicted, they’re not positive.
Addiction, Not a Positive Choice
I don’t know that there’s any positive connotation to either of these words and in no way should they be desired. Yet they get used and as a point of pride. Being addicted to something is not a good thing. The next time you hear a commercial a promotion, a product is described as addictive then you should turn the other way.
Marketing
They’re asking you to give your free will over to them and their product. Oh feel free to see this as it is, the promoters, the marketer’s, they think you’re weak and that you have no will. That you will step forward and give up your free will and say, “Yes!, I’d like to be an addict or addicted to your product!” In casual conversation, we’ve begun to use it as a point of demonstrating our commitment to a product or an experience.
These folks, claiming addiction, are not demonstrating their commitment. They’re not sharing a commitment. They’re shooting of flare into the sky and telling everybody that we’re willing to give up our sovereignty. To give your sovereignty for a product, experience, or idea that somebody else has pushed across the table. Saying, “Here try this, give up your free will, it’s addicting and we would like you to be an addict.”
Although this is about marketing and product use, if you suspect you are addicted to something far more serious you can take a short Q&A here: How Do I Know if I’m an Addict?
Here is a previous blog on the negative stories we tell ourselves that maybe of aid: Stories We Tell
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